ABIGAIL BROWN
MARKETING AND COMMUNICATIONS PORTFOLIO
ACCOMPLISHMENTS
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I led initiatives to obtain the highest ticket sales in the Indianapolis Broad Ripple Art Fair history through a blend of digital and traditional marketing efforts.
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Through my efforts, I was able to establish meaningful partnerships with both the community and corporate entities to secure funding for the installation of a state-of-the-art pool filtration system and an updated welcome center at the CCF YMCA.
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I am proud to say that I developed a highly effective marketing strategy for the CCF YMCA, which led to a significant boost in new memberships, greater engagement in classes and sports, and positive media attention.
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I established and managed a community group at HSE Schools that provided an “insider’s perspective” on upcoming initiatives, fostering community partnerships and cultivating lasting relationships.
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Through my time with Foster Success, I have been able to increase ticket sales for each event by over 25%.
GRAPHIC DESIGN WORK
PHOTOGRAPHY
WRITING
Foster Success is still fairly new to social media. Throughout the past few months, I have been changing the design and feel of the posts, engaging with the community more, and reviewing analytics to form a full and successful social media plan. As we work towards consistency through the tone and visuals, I am excited to see the page grow!
I am proud to say that I started and created the social media plan for the Indy Art Center's TikTok page. The page performed extremely well and our audience took well to adjusting to a new social media platform. Within the 1st year, the page grew to over 600 followers.
The Indy Art Center was an exciting page to run! I was able to implement a new feel and voice. Previously, they were very "corporate" with their copy. I switched the tone up per social media channel and gave it a more friendly feel. It worked! The audience took to the new presence. From there, page views, comments, and followers went up.
